zeit
project summary
Zeit, a fictitious subsidiary of the Virgin Group, is a time travel company that transports people to destinations globally and dimensionally. As a first in the time travel arena, they are looking to build trust with travelers as well as ease their decisions during their trip planning.
project goals
To design a logo for the company that portrays modern technology as well as the historical aspect of time travel. To design a responsive e-commerce website that users can browse and filter trip options.
project deliverables
Company identity including a logo, colors, typography and graphic options. A responsive e-commerce website that includes a landing page, trip specific pages, background on time travel and filtering options.
role
user research, ux designer, ui designer
sktch
ai
invsn
pen + paper
timeline
4 weeks
research
needs
%
took their last vacation with immediate family members
%
discussed taking budget friendly excursions close to their main destination
pain points
%
stayed with family members instead of other lodging
%
mentioned cost or looking for deals
wants
%
desire to look for local food or beverages
%
wanted close excursions to their main destination
define
persona
empathy map
storyboard
ideate
wireframes
Zeit Home Page
Zeit Discover Trips Page
Zeit Navigation Page
responsive ui
Zeit Home Page
Zeit Discover Trips Page
Zeit Pages Used For Testing
Zeit Pages Used For Testing
style tile
wireframes
Zeit Home Page
Zeit Discover Trips Page
Zeit Navigation Page
style tile
responsive ui
Zeit Home Page
Zeit Discover Trips Page
Zeit Pages Used For Testing
Zeit Pages Used For Testing
test
next steps
I found that the Trip Types and Discover may be too closely related in their current form, which confuses the user. I may look into rewording Trip Types or removing it all together since Discover can do both needed jobs. I found that users liked the overall look and were pleased with the visuals of the site. They also liked the simplicity and were able to quickly navigate using the familiar patterns. This is good, but they also skipped important parts of the site, like the itinerary, dates and cost because they just clicked the first “Book it!” button that they came across. I may look into researching the slider filter for narrowing dates, since that was never discussed with this testing group. I will also consider building out another prototype focusing on a different flow of the Zeit travel website.
