I created social media animations for Invo Coconut Water, specifically to use for Instagram and Facebook. The idea behind the animations was quick but fun snippets that were in line with the company’s values and core audience – Keep it fun, but chill. I was supplied the still patterns, company branding and given the freedom to come up with ideas and present them to the agency for approval. I had to be creative with the hand painted patterns and ended up using After Effect’s puppet tool to complete the dancing trees and character.
For the highlight reel, I returned to the project to edit all of the components from the agency and find creative ways to present digital-based pieces like social media, website, and mobile items. I used After Effects to build each element to highlight how Invo was using social media to reach their base.